Alimak Hek renames manufacturing companies

Alimak Hek Group AB announced that two of its product manufacturing companies, Alimak AB, Sweden, and Hek Manufacturing B.V, Netherlands, will be renamed Alimak Hek AB and Alimak Hek Manufacturing B.V, respectively.

Alimak Hek believes that the new names will increase its global brand recognition across all of its markets in order to achieve greater consistency and synergy in its marketing efforts worldwide.

The name change will not affect existing agreements with distributors, agents or dealers. Alimak Hek's product brands, Alimak, Hek and Champion, will continue to serve as identifiers for the different product lines.

"The Alimak and Hek names enjoy a strong heritage that spans more than half a century," said Petter Arvidson, president and CEO of Alimak Hek Group. "Aligning the identity of our manufacturing operations with our corporate identity will help us to create more unified customer-facing communications that emphasise the strengths of our product lines' legacies and reinforce the distinguished reputation our products hold in the marketplace."