Haulotte turns its attention to India

France-based Haulotte has opened a new sales subsidiary in Mumbai, India.

The facility is part of the manufacturer’s expansion strategy in emerging markets, which, it said, includes a strong sales network in BRIC countries.

Alexandre Saubot, Haulotte chief operating officer, explained that local subsidiaries like this benefit from local knowledge and their ability to create their own identity and sales & dealer network, as well as establishing binding relationships with customers, “to provide them products that fit their requirements and additional services, like training, spare parts, financial solutions, etcetera.”

The company added that this was part of its path to growth in a challenging economic environment. Souma Ray, the subsidiary manager, continued, “Mumbai is one of the key places in this huge country with a great potential market for people and material lifting equipment. It’s a major challenge for me and our team.”

Damien Gautier, Haullotte Asia-Pacific area director, went on to explain that demand for aerial work platforms in BRIC nations is mainly driven by the implementation of new safety standards. “Haulotte India is proud to be a key partner of rental companies and end-users who are involved in this key issue,” said Mr Gautier.