5 things we learned at The ARA Show

The American Rental Association (ARA) held its annual tradeshow and convention this week, gathering thousands of equipment rental professionals in New Orleans, Feb. 18-21. The organization kicked off the start of the show portion with a press conference to release its latest economic forecast, as well as its initiatives, including a new sentiment index and media campaign to promote the industry to the workers of tomorrow.

According to officials, the North American rental industry is poised for continued growth with a generally positive outlook, illustrated in part by a return to pre-pandemic rental penetration levels.