Longer Reads

Truck mounts: balancing the envelope
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Published on: 26 October 2026
Reach, weight and versatility must all be met in a changing and demanding market 
Q&A with KPMG’s Martin Seban on the latest ERA Market Report
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Published on: 14 October 2026
What are some of the headline findings of this year’s ERA Market Report?
How to convert a 75m truck mount to hydrogen power
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Published on: 12 October 2026
Rental company Siesling explains how its newly-converted Ruthmann truck mount is being used in the field 
Interview: building a new equipment brand in India
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Published on: 25 September 2026
Meghraj Singh from Rentease explains how he has developed manufacturing division RE from his longstanding rental company 
Interview: Boom & Platform Hire - building a sustainable fleet in Ireland
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Published on: 23 September 2026
As co-founder of one of the largest aerial platform rental companies in Ireland, Feargal Donoghue is focusing on growth amid strong market pressures 
Interview: the Lolex way
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Published on: 21 September 2026
From a family-run rental firm at the height of the Troubles in Northern Ireland to building a major MEWP distribution company, Julie Houston Smyth is a true pioneer of the sector
Get ready for European Rental Week: Q&A with ERA’s Carole Bachmann
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Published on: 16 September 2026
Interview: new IPAF president’s vision for the access industry
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Published on: 14 September 2026
Safety, training, digitalisation and growing awareness are among Kai Schliephake’s key concerns 
Low level access - out of the niche
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Published on: 07 September 2026
The product segment is developing into a broader category, with a focus on ergonomics and productivity, while data centres provide a wealth of opportunity.
Interview: Kranpunkten’s market recovery strategy
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Published on: 01 September 2026
Managers Rikard Jönsson and Petra Lampa explain how the company is balancing investment in a challenging, yet improving Swedish MEWP rental market
Interview: Hiboo on managing mixed equipment fleets
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Published on: 24 August 2026
Charles Bénard, co-founder and chief product officer, on the evolution of Hiboo.
Interview: Giga Rental on Brazil’s indoor hire scene
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Published on: 19 August 2026
Family-owned company focuses on logistics and indoor exhibitions and events in São Paulo’s challenging rental market 
Interview: Palfinger’s North America growth strategy
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Published on: 10 August 2026
Andreas Klauser, CEO of Palfinger AG and Ismael Daneluz, VP sales & service, North America, reveal the company’s mission in the continent 
Beyond the logo: Why content is the engine of successful B2B brand transformation
Published on: 28 July 2026
KHL Content Studio’s Jon Abrahams on how a new identity may capture attention, but it’s understanding that builds trust
ERA/IRN RentalTracker: Q2 survey sees fall in confidence
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Published on: 21 July 2026
How has rental business sentiment in Europe changed since the start of the year?
Product analysis: what’s next for boom lifts?
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Published on: 07 July 2026
Electric and hybrid lifts continue to influence, however uptime and productivity remain key to product design 
How robotics are shaping the access sector
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Published on: 06 July 2026
Manufacturers are taking a leap forward with intelligent robotic lifts capable of carrying out increasingly complex tasks with minimal human intervention
IPAF digs into its 2026 Rental Market Reports
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Published on: 26 June 2026
Newly-published reports provide insight to the MEWP rental markets across Europe, the US, and Asia
Interview: how to become Southeast Asia’s largest rental company
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Published on: 22 June 2026
Ong Joe-U explains how his Malaysia-based company Ban Ngai aims to take the top spot in the region 
Kiloutou Italy MD: growth tactics in a changing market
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Published on: 15 June 2026
Andrea Lusvardi explains how the Italian rental market is toughening, opening opportunites for strong players  
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