ALH speaker highlight: Alise Moncure

Alise Moncure, CEO of Integrated Rental Systems, will discuss how leveraging dynamic rental rates can drive profitability in her presentation, “Dynamic rates in heavy equipment rental: Stories from the trenches” at the ALH Conference on Sept. 14 in Chicago.

Alise Moncure

“Dynamic rates, airline pricing, hotel rates…everyone is talking about new ways to set rental rates but what is actually transpiring at the branches?” Moncure asks. “This presentation will focus on the digital and operational aspects of dynamic rates including the actual of what is being used in rental now, what value is it bringing and where could rental be moving toward in the future, borrowing learnings from other industries.”

Integrated Rental provides rental software purpose-built to drive profitable growth through rental. Moncure oversees software development, deployment and support of IR’s suite of targeted solutions across the rental counter, yard, shop and dispatch for dealers across North America, South America and Europe.

Integrated Rental works closely in partnership with dealers to make applications that produce quantifiable value at all levels of the dealership and provide a scalable foundation for growth. Currently, more than 500 locations and over $4 billion in fleet are under management in Integrated Rental’s platform and over $2 billion in annual transactions flow through IR systems.

Specific Questions Moncure’s session aims to answer for attendees include: What rate structures and approaches are being used? What are the benefits of leveraging dynamic rates in rental? Where is the industry heading? What can we learn from other industry verticals who have gone before us? What are the driving factors in the move towards new rate models?

Prior to Integrated Rental, Moncure worked for IBM managing software, hardware and services sales and deployments into Fortune 500 companies. In addition to her time in technology, Moncure has worked in investment banking and cross-border mergers and acquisitions. Moncure has her undergraduate degree from Vanguard University and her MBA from University of Southern California.

Organized by Access, Lift & Handlers and its publisher, KHL Group, the day-long ALH Conference will be the industry’s first in-person gathering since the start of the global pandemic. To register or learn more, click here.

ALH would like to thank Networking reception sponsor Genie, Silver sponsors Bravi Platforms and ZTR and Supporting sponsors Easybook Training, Sinoboom North America, Haulotte, Lawsons Global Recruitment, Skyjack and Hydro Mobile. ALH also thanks event partner the International Powered Access Federation (IPAF) and media partner Rental magazine.

To learn more and register, visit


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