ARA Show: Rental-ready

Eight months after its originally scheduled date, the ARA Show will finally welcome visitors when it opens its doors Oct. 18-20 at the Las Vegas Convention Center.

This year’s show will be ARA’s 65th annual convention and trade show and nearly 600 exhibitors will be on hand displaying their latest products and technologies.

“The 2021 show will provide the same industry-leading networking opportunities, education and events, all with safety and attendees’ business needs in mind,” ARA said. “Plus, there are several exciting new opportunities and experiences planned for exhibitors and attendees.”

Pettibone will have its AS1932E, pictured here, at The ARA Show.

Both the education and trade show venues are offering something new this year, with education sessions set to be held on Oct. 17 at Resorts World — a brand-new Las Vegas property opening this summer.

Select talks include: “Technology Implementation to Improve Your Rental Operation,” “ Digital Marketing and Your Online Presence,” “Protect Your Organization from Cyber Crime - Understanding Recent Trends and Threats” and “Get a Grip on Your Rental Business- Are You Running Your Business or is it Running You?” For specific times and speaker information, visit the ARA Show’s website.

Kicking off the first day of exhibits will be a keynote given by Carey Lohrenz, the first female F-14 Tomcat fighter pilot in the U.S. Navy.

During the session, Lohrenz will share her experiences operating in one of the world’s most challenging environments — an aircraft carrier. She also will talk about the fundamentals that helped her win under pressure, reduce errors and overcome obstacles. Interested participants can sit in on the keynote Oct. 18 at 9:30 a.m.

Safety and health

In regard to Covid-19, the State of Nevada has mandated that everyone, including fully vaccinated individuals, wear a mask in public indoor settings, including resorts and casinos, restaurants, bars, showrooms and meeting spaces. The directive aligns with the latest Centers for Disease Control and Prevention (CDC) guidance related to mask requirements.

Masks are also still required on all public transportation and transportation hubs per CDC guidance.

Attendees should check directly with resorts, attractions and other experiences for full details around operations. For health and wellness protocols regarding meetings and conventions, contact show management or the venue or hotel property directly for more information.

Exhibitors at a glance

*Editor’s note: This is a partial list of exhibitors and is subject to change without notice. For updated information, visit the ARA Show’s website.

  • Alert Management Systems 6413
  • All Access Equipment OT113
  • Applied Machinery Sales 3441
  • Bailey Specialty Cranes and Aerials 3751
  • Big Lift/Big Joe Forklifts 4956
  • BigRentz 3057
  • Braviisol (Bravi Platforms) 4949
  • Clark Material Handling Co. 2810
  • Deutz Corp. 2201
  • DinoLift Oy OT511
  • DPL Telematics 1135
  • Gehl 3423
  • Genie, A Terex Brand 507
  • GMG 3201
  • Hatz Diesel of North America, Inc. 1137
  • Haulotte Group 4225
  • Hunan Sinoboom Heavy Industry Co., Ltd 3609
  • Hy-Brid Lifts by Custom Equipment 801
  • Imer USA 1047
  • InTempo Software 4127
  • JCB 3233
  • Kubota Engine America 1019
  • LGMG North America 4639
  • LiuGong Construction Machinery North America 2803
  • Magni Telescopic Handlers 4439
  • Manitou North America 3417
  • MEC Aerial Work Platforms 3041
  • Niftylift 1843
  • Noblelift North America 5531
  • Perkins Engines 3351
  • Pettibone-Heavy Equipment Group 2301
  • Point of Rental Software 2717
  • Rouse Services 2413
  • Ruthmann Reachmaster N.A. LP 841
  • Sany America 2733
  • Skyjack 1213
  • SmartEquip 2713
  • Snorkel 2032, 2033, OT101
  • Star Industries 3433
  • Sunward USA 5339
  • Teupen North America 4425
  • Texada Software 741
  • TireSocks 501
  • Trackunit A/S OT121
  • Trojan Battery Co. 646
  • TVH 438
  • UP Equip 203
  • Wynne Systems 4131
  • XCMG North America Corporation OT127
  • Zoomlion Heavy Industry NA, Inc. 4839
  • ZTR Control Systems 3451


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Euan Youdale Editor Tel: +44 (0)1892 786 214 E-mail: [email protected]
Lindsey Anderson Editor Tel: +1 312 929 4409 E-mail: [email protected]
Tony Radke Sales Manager Tel: +1 480 478 6302 E-mail: [email protected]
Ollie Hodges Sales Manager Tel: +44 (0)1892 786253 E-mail: [email protected]