Bidadoo sales rise as rental turns to online buying

eBay-based online auction service for the heavy equipment bidadoo has announced record-breaking results for the first quarter of 2026.

Building on its partnership with eBay, bidadoo achieved a 22% year-over-year increase in sales, underscoring a continued industry shift toward remarketing solutions.

With diesel prices at record highs and buyer’s premiums at 10% to 15%, bidadoo says its sell-in-place model has seen buyers and sellers increasingly shifting to an online marketplace. This migration is highlighted by a staggering 41% increase in online visitors year over year.

Explaining the benefits of the service Michael J Logan from Site Pro Rentals, said, “As we navigated a complex fleet relocation and market consolidation, bidadoo acted as an ‘easy button’ via a solution with the flexibility to maximize returns.

“Their weekly no-reserve online auction platform, provided optionality and frequency, allowed us to have a foundation of security in our return while also granting us the flexibility to adapt during this process. I look forward to continuing to work with the bidadoo team, as they are a great partner for SitePro Rentals.”

The company said the 10% increase the average selling price of equipment reflected a shift toward higher-value capital assets and a more trusted platform.

The 22% surge in sales from strategic accounts, was thanks to major rental companies and fleet owners increasingly rely on bidadoo’s service capabilities and global reach.

Fixed Price Sales or ‘buy it now’ items sold nearly doubled at 94% versus the previous year.

There was also a 12% increase in views per item, demonstrating high engagement from its global bidder base. Furthermore, 80% of sales over $10,000 were made to out-of-state buyers, highlighting the platform’s ability to move heavy equipment across borders efficiently without the costly need for physical transport equipment to a traditional auction site.

“Our Q1 results reflect the industry’s growing trust in the bidadoo and eBay marketplace,” said Howard Hawk, president of bidadoo. “The 94% growth in our Buy It Now unit sales and the double-digit increase in average selling prices demonstrate that buyers are more comfortable than ever purchasing high-value machinery through our transparent, Verified Condition platform. A 41% uptick in web traffic says it all.”