Boels starts rebranding of Cramo

Murray Pollok Managing Editor, IRN & Director of Content, KHL

16 September 2026

Boels Rental said its Cramo business in the Nordics and Baltic States will start a gradual transition to the Boels brand, with the change to be completed by 2030.

The rebranding starts this September and will initially see both names positioned side by side. The Boels orange will become increasingly…

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