Brad Boehler joins Manitou as President for North America

Brad Boehler has been appointed President of the North America region at Manitou and to the company’s Executive Committee.

Brad Boehler

Manitou said Boelher, who will be based in West Bend, Wisconsin, will be tasked to accelerate market share growth and improve customer experience through faster service.

He will also be responsible for operations at the company’s two manufacturing sites in Yankton and Madison, South Dakota.

Additionally Boehler’s role will be to ensure alignment between commercial priorities and industrial performance, and the integration of a strong customer-centric culture throughout North America. 

Boehler said, “I am proud and enthusiastic to join Manitou Group and take on this new challenge. We have highly committed employees and two strong value-added brands in Gehl and Manitou.

“I am eager to apply my extensive industry experience with both the sales and industrial teams to make the North American market a powerful growth engine for Manitou Group, by continually staying closer to our valued customers.”

As an engineer by training, Brad Boehler has experience of over 25 years in the construction and lifting equipment sector, holding high-level leadership positions.

He served as President of Canada-based Skyjack for over eight years, a role he subsequently held at Morbark and, most recently at Makinex USA, where he was responsible for business development and managing a dealer network across the US.