Disrupting the disruptors: How Austrian rental site Digando is taking on tech platform startups

Lucy Barnard Senior Web editor

11 January 2024

For the last four and a half years, Austrian plant hire company Huppenkothen has been attempting to band together with its rivals to set up a rental platform which works to the advantage of equipment rental firms. Lucy Barnard speaks to Digando chief executive Alexander Höss to find out his strategy for taking on tech startups at their own game.

Alexander Höss, chief executive of Austrian platform Digando, has a difficult brief – to build an online marketplace which protects the market share of traditional rental businesses in the country.

A subsidiary of Austrian plant hire company Huppenkothen, Digando was founded the same year that Munich-based tech startup Klarx entered…

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