Easy Lift presents new design at merger event

The Almac Group Dealer Day.(Image: Easy Lift).

Easy Lift has marked its 20th anniversary year with a special event where it presented a new machine design and brought its international sales force together following the company’s acquisition by Almac Group.

“For Easy Lift, the milestone of twenty years coincides with a moment of strong strategic and industrial evolution, marking the beginning of a new phase of growth within the Almac Group,” said the company.

At the group’s first Dealer Day Easy Lift and Almac shared its objectives with representatives from the international sales network, including the topics of integrating expertise and expanding opportunities in global markets.

The event was hosted at the Almacrawler headquarters, where Easy Lift officially celebrated its twentieth anniversary together with customers and partners.

The year 2026 represents a key milestone for Easy Lift, where history and the future meet. Twenty years of experience—built through continuous innovation, technological development, and a solid network of relationships—now become the starting point for a new journey.

Specialised acquisition 

Easy Lift’s new design. (Image: Easy Lift).

Easy Lift’s entry into the Almac Group, followed its acquisition by the group’s majority shareholder Wise Capital fund, with the aim of creating a highly specialized Italian hub within the lifting sector.

Within the group, Easy Lift maintains its operational autonomy and brand recognition, while at the same time benefiting from optimization of production processes, sharing of best practices and the joint development of new projects and products.

“This path translates into greater competitiveness and an even stronger ability to respond to the needs of an international market that is constantly evolving,” said the company.

A new design 

During the day, the new machine design was also presented, featuring an updated aesthetic and identity.

Easy Lift Sales Director Manuela Vender. (Image: Easy Lift).

“This update is not merely formal but visually represents the company’s evolution and its forward-looking approach”.

During the event, Easy Lift Sales Director Manuela Vender also delivered a short speech dedicated to the company’s identity and the brand’s growth journey, highlighting the value of continuity within an evolving context:

“Over the years, Easy Lift has built a strong and recognizable identity, shaped by innovation, flexibility, and customer focus. Joining the Almac Group represents an important growth opportunity, but this identity remains our cornerstone: what changes is our ability to look even further ahead, with broader tools and perspectives.”