Enrique García joins Socage

Truck mount and spider lift specialist Socage has appointed Enrique García as its new European Vice President of Sales.

Fiorenzo Flisi, Enrique Garcia and Alessandro Flissi. (Image: Socage).

García joined the company at the start of January and responsibilities include leading all European commercial activities. Socage said that his appointment is part of the aim to create “a new global structure designed to accelerate growth and strengthen operational and commercial capabilities worldwide.”

In his new role, García will report to company owners Fiorenzo Flisi and Alessandro Flisi. Fiorenzo commented, “I am really looking forward to working with Enrique and am confident that his experience, values and leadership style make him an excellent choice to lead the group into its next phase.”

Previously Garcia was Managing Director for Ahern Ibérica, following Ahern’s acquisition of Snorkel, where he had been Sales Director for Europe since starting at the company in 2011. Garcia has also been a member of the International Powered Access Federation (IPAF) Council for more than 14 years.

García said he was delighted join Socage. “I look forward to working with the excellent team at Socage to execute our strategy, prioritising the delivery of shareholder value through growth and operational excellence.”

Alessandro Flisi added, “Enrique’s track record of driving growth, navigating complex markets and building high performing teams makes him the right leader to advance our European region. This structure positions us to meet our customers where they are and deliver sustained, profitable growth.”