Five key trends shaping North America’s equipment rental sector

Lucy Barnard Senior Web editor

13 August 2025

What are the biggest trends to expect in the North American rental market next year?

Image: Adobe Stock

With the residential construction market cooling, persistently high interest rates and uncertainty over trade tariffs, equipment rental firms across the continent face a tougher year-end than expected.

Last week, the American Rental Association (ARA) trimmed its 2025 US growth forecast from 4.2% to 3.9%, while Canada’s projection slipped to 3.2%…

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