Friday roundup: ERA opens in Lisbon | Caterpillar highlights | United Rentals’ growth

Welcome to the latest edition of Rental Briefing’s Friday roundup, where we showcase some of the biggest stories you might have missed from the past week.

Rental Briefing is now dedicating its Friday editions to rounding up the industry’s biggest headlines from the past week. To ensure you remain up to date on what’s happening in the international equipment rental market, look here weekly for a selection of highlights you might have missed.

Platforms like United Rentals Mobile App and online marketplace have seen substantial growth.

Topping the list this week is United Rental’s announcement that more than 70% of its revenues in Q1 came from customers who use one or more digital tools. Read IRN‘s report on United Rentals’ revenue growth in digital platforms here.

The European rental market celebrated the opening of the European Rental Association (ERA) convention in Lisbon, Portugal this week. The show, which ran May 15-16, was

Arne Severin, CEO of Zeppelin Rental, opened the ERA convention this week in Lisbon, Portugal.

expected to set a record for attendance. 

Meanwhile, Caterpillar released its 2023 company report, highlighting a 9% increase in sales year over year, as well as an expansion of its Cat Command remote control technology.

Another major OEM, Skyjack announced the opening of its new Asian-Pacific headquarters in Tianjin, China. The initial stages of the new facility will focus on DC scissor production, reports said. 

Finally, lighting tower and generator specialist Trime is to launch a range of diesel-powered generators to suit an wide range of applications, in both single and three-phase outputs.

Stay tuned for more news from Rental Briefing next week.


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Euan Youdale Editor Tel: +44 (0)1892 786 214 E-mail: [email protected]
Lindsey Anderson Editor Tel: +1 312 929 4409 E-mail: [email protected]
Tony Radke Sales Manager Tel: +1 480 478 6302 E-mail: [email protected]
Ollie Hodges Sales Manager Tel: +44 (0)1892 786253 E-mail: [email protected]