Get ready for European Rental Week: Q&A with ERA’s Carole Bachmann

Murray Pollok Managing Editor, IRN & Director of Content, KHL

16 September 2026

The fourth European Rental Week will be held from 12 to 18 October. IRN asked ERA secretary general Carole Bachmann about the aims of the week and how companies and individuals can get involved.

This year’s European Rental Week will be the fourth. What are its main aims?

Carole Bachmann: The primary aim is to increase awareness of rental among audiences outside our industry. We want to reach potential customers, future employees, policymakers, media and the wider public.

People working in rental understand the…

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