Hitachi to pursue rental market in North America

Belinda Smart

24 August 2021

Japanese manufacturer Hitachi Construction Machinery will pursue growth in the Americans rental market under its own brand following the ending of its joint venture with US-based John Deere in the region.

Hitachi said it will continue to expand the Arizona-based ACME wholesale rental business in which it first invested in 2018 and add to that dealer-rental operations under the same ‘Premium Rental’ brand that its dealers are using in Europe.

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