Interview: Aichi refocuses on Europe

Euan Youdale Editor, Access International

09 February 2026

Aichi is promising a reset in Europe and has tasked its ‘super distributor’ for the continent Aichi Europe Sales Office with regaining its former presence across the region. Company CEO Yama Saha explains all.

Aichi is making a major push into Europe more than a decade after it pulled out of the continent. It is being spearheaded by super distributor Aichi Europe Sales Office, which has been tasked by Aichi headquarters with reactivating the European market for the Japanese manufacturer.

The company was…

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Euan Youdale Editor Tel: +44 (0)1892 786 214 E-mail: [email protected]
Pete Balistrieri Brand Manager - ALH & SA Tel: +1 414 940 9897 E-mail: [email protected]
Ollie Hodges Vice President, Sales - ALH & SA Tel: +44 (0)1892 786253 E-mail: [email protected]
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