JLG to focus on local manufacturing and products at APEX

JLG is set to highlight its In Europe, For Europe strategy during APEX, taking place 2-4 June in Maastricht, alongside its Built Around You product and support theme.

(Image: JLG).

The display will emphasise the company’s long-term investment and operational footprint across the region. Today, JLG employs approximately 1,000 people in Europe, and operates four manufacturing facilities, five sales and service subsidiaries, two parts distribution centers and produces more than 100 models locally.

The manufacturing network includes Italy for boom lifts, spider lifts and tracked equipment, France for Toucan mast lifts and stock pickers, Spain for dumpers, rough terrain forklifts and telehandlers and the UK for low level access products.

“Our objective at APEX is not only to showcase products, but also to reinforce our role as a trusted, long-term partner,” said Rogerio dos Santos, global strategy, merger & acquisitions and vice president EMEAI, JLG. “Customers need suppliers that understand local market conditions, provide dependable support and continue investing in innovation for Europe.”

Products and support 

JLG’s EC450AJ boom lift. (Image: JLG).

At the show JLG’s 280-sq m booth is based on the theme Built Around You, reflecting JLG’s commitment to products and support around the real needs of customers across Europe.

The stand will feature products from JLG, Hinowa, Power Towers and Ausa, demonstrating the breadth of the company’s access and material handling portfolio and reinforcing its position as a long-term partner for the rental industry.

“Our ‘Built Around You’ theme reflects how we approach everything we do — from product development and local manufacturing to service support and digital solutions. We are focused on helping our customers succeed with a portfolio designed around the realities of today’s job sites and rental market demands.” says Ian Hume, General Manager - EMEAI Sales Operations, JLG.

The products on display will reflect a balanced portfolio that combines high-volume fleet essentials with specialized niche solutions, said the company.

For example, the new EC450AJ Compact articulated electric boom lift combines compact dimensions, rough-terrain capability and zero-emission operation in a lightweight package designed for congested jobsites. And it is manufactured in Italy and developed specifically for the European market needs.

The ES1930M and ES1530L electric scissor lifts are designed for confined workspaces such as data centers, schools, airports and facilities maintenance applications, and expands the company’s lightweight indoor offering.

The ES1930M micro scissor lift. (Image: JLG).

The JLG Toucan 12E+ electric mast boom lift, designed to deliver enhanced maneuverability and outreach performance in narrow and congested indoor environments, will also be featured on the stand

JLG will also showcase the latest enhancements coming soon to its ClearSky Smart Fleet IoT (Internet of Things) platform, transforming traditional telematics into a connected fleet and job site management ecosystem.

Hinowa will present its Lightlift 20.10 spider equipped with a new lift hook accessory that allows the aerial platform to convert into a compact crane for material-handling applications.

Power Towers will have a range of its compact low-level access products on the stand, including the self propelled Power Tower, designed to provide safe and efficient access to elevated areas and the company Nano 30CS and Power Tower CS are push-around low-level access platforms.

Representing JLG’s expanding material handling offering, the Ausa C251H rough terrain forklift combines compact dimensions with strong off-road capability. It is designed for demanding construction environments, the C251H is designed to provide productivity and maneuverability in uneven terrain applications.

The Ausa C251H rough terrain forklift. (Image: JLG).