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Multitels and the giant gin installation
22 October 2025
Italian rental company Amip helped erect a unique facade dedicated to Tanqueray gin, while the company’s building was being renovated.
Amip used Multitel Pagliero truck mounts on behalf of customer Urban Vision Group to conceal the construction site in Piazza Piemonte, Milan, with the visual installation including a giant model of a Tanqueray gin bottle that protuded from the side of the building..
The project imvolved Amip buiding a self-supporting scaffolding structure entirely wrapped by the billboard,

The installation was completed in approximately a day and a half, by a team of six specialized operators, while the dismantling, in mid-September, was finished in just half a day.
The work relied heavily on Multitel Pagliero platforms, which were used for all assembly and dismantling operations. They included the Multitel MJ 420, with a working height of 42m, outreach up to 27m, and basket capacity up to 400 kg. A 700kg winch version was used to handle and position structural materials and advertising panels.
Also on site was a 32m working height Multitel MJ 320,. The model has a maximum outreach of 20.5m and assisted in securing components and final adjustments. Both platforms are equipped with proportional electro-hydraulic controls, allowing smooth and precise positioning and handling.
Total coordination
The work of the two platforms required perfect coordination between operators, who worked in synergy to quickly and safely assemble the different sections of the structure in a complex, high-visibility urban environment.
Amip’s fleet of Multitel platforms covers heights from 25 to 42 meters, and is used nationwide for work at height, temporary installations, coverings, and maintenance.
The long-standing collaboration between the manufacturer and Amip is directly managed by Milan branch commercial manager, Tiziano Marcassola, who supports A,ip with supply, assistance, and maintenance.
“We have been working with Multitel platforms for years, and they have always stood out for reliability, performance, and safety,” commented Amedeo, owner of Amip. “The technical support and availability of Tiziano Marcassola and the Milan branch are a constant reference for us: they allow us to rely on equipment that is always efficient and ready for any type of operation.”
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