New look for Easy Lift

Easy Lift is marking its 20th anniversary this year with a new livery for its aerial platforms.

The new look was first shown during the Almac Group Dealer Day on 28 April 2026, following Almac’s acquitin of Easy lift in July 2025 and celebrating 20 years in the industry. 

“This is not simply a change of colour, but an evolution of Easy Lift’s visual identity, designed to accompany the company in the years ahead while retaining some of the elements that have always distinguished the brand,” said the company.

Easy Lift’s new livery on its R180 spider lift. (Image: Easy Lift).

At the Dealer Day Easy Lift presented the new livery on two of its most popular models, the R180 and RA31. “Presenting the new livery on two such popular models made it possible to immediately highlight the evolution of the Easy Lift image, showing how the new design can enhance both the smaller and larger models in the range,” said Easy Lift.

Three colours for a new identity

The new livery is based on a combination of three RAL colours, applied to different parts of the machine to create a more modern, distinctive and dynamic look.

The orange that has always characterised the brand is still present, but to a lesser extent and with a new interpretation: the previous RAL 2001 has been replaced by the brighter RAL 2004, which gives the machines greater luminosity.

The RAL 9003 white has also been retained, while RAL 9005 black is being introduced to the colour palette for the first time.

The result is a three-colour livery combining orange, white and black, giving the platforms a bolder and more contemporary appearance.

Product purchases

The new colours on the RA31. (Image: Easy Lift).

The R180 presented at Dealer Day was purchased by Dutch dealer Van Elk, which sold the machine shortly after the event to a company specialising in welding equipment. The machine will be used to carry out maintenance work at the company’s premises.

The RA31 was purchased by Turkish dealer Ertek and sold to Optimus Shopping Centre, where it has already been put to work replacing signs inside the shopping centre.

20th celebrations

The company said that celebrating 20 years means looking back at what has been achieved but also imagining what lies ahead.

“For Easy Lift, the new look represents precisely this transition. The company has chosen to renew its image without abandoning the elements that have shaped its identity: orange remains part of the brand, white continues to play a leading role, while black joins the palette to give the machines greater character and a more contemporary feel,” said Easy Lift.

The new livery will gradually be introduced on Easy Lift platforms produced from November 2026 onwards.