New online equipment buying site launched

A new online platform that connects equipment buyers and vendors has launched. is a custom-built online platform that provides construction equipment buyers with a one-stop request for quote (RFQ) solution aimed at saving time and money. The free website enables buyers to submit their new and used equipment needs via a simple online form and receive customized quotes from registered vendors. Buyers can view and compare the quotes in their dedicated dashboard and contact their chosen vendor to complete the sale.

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Founded by Jorge Menocal, an equipment professional with more than 20 years’ experience in the U.S., Latin American and European markets, Menocal developed the platform in response to spotting a gap in the market.

“Working closely with equipment buyers for many years’, I saw first-hand the challenges faced by contractors and end-users who need to buy equipment,” said Menocal.

“It’s a time-intensive process to request pricing and availability from multiple dealers or manufacturers, which ultimately takes away focus from their core business tasks. This has been exacerbated recently by the supply chain challenges, making it more difficult than usual for equipment buyers to locate the equipment they need.

“ is different from other online sourcing websites as it is dedicated to construction equipment and enables buyers to easily provide their specific requirements to vendors, to get accurate quotes first-time. This is not only better for the buyer, but also for the vendors who have sufficient information upfront to provide a detailed quotation.”

The platform was built from scratch by a dedicated development team and is hosted by Amazon Web Services (AWS.) Buyers benefit from a convenient one-time submission of their requirements and can expect to receive a minimum of three quotes within seven days from leading manufacturers, dealers and resellers. Vendors have access to a dynamic quote submission tool that enables high levels of personalization, including the addition of videos, photos, specification sheets, freight costs, additional fees  and more.

Menocal has partnered with several equipment dealers and manufacturers for the launch, covering all types of equipment, including aerial work platforms, earthmoving, compaction, material handling, light towers, generators and much more.

“I am excited to have several leading dealerships and manufacturers already on-board responding to quote requests, however, we are looking to expand this further and invite equipment vendors to sign up for a free account on”, he says.

“Vendors benefit from the opportunity expand their customer base to new potential buyers with whom they are not already connected and gain insight into the buying cycle. Using our industry knowledge, we match our buyer requests with suitable vendors to make sure both parties only receive relevant information.”


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Euan Youdale Editor Tel: +44 (0)1892 786 214 E-mail: [email protected]
Lindsey Anderson Editor Tel: +1 312 929 4409 E-mail: [email protected]
Tony Radke Sales Manager Tel: +1 480 478 6302 E-mail: [email protected]
Ollie Hodges Sales Manager Tel: +44 (0)1892 786253 E-mail: [email protected]