New JLG operating model in Great Britain with APS deal

JLG has announced a new partnership with Access Platform Sales (APS) and its division Platform Service & Repair (PSR).

Effective 1 May, APS has been appointed as a non-exclusive distributor for JLG and Power Towers equipment across Great Britain. Based in Middleton, Manchester, PSR will assume responsibility for warranty, service, repair and spare parts provision for the JLG, Power Towers and Hinowa product ranges.

The announcement represents an evolution of JLG’s operating model in Great Britain, said the company. Under the model, JLG will continue to focus on product innovation and engineering, while APS will lead sales, parts and selected distribution activities, while PSR will manage warranty and service operations nationwide. As part of the arrangement, JLG will continue to sell directly to certain customers in Great Britain.

(Image: JLG)

“This partnership with APS reflects our commitment to continuously evolving and reinforcing our business model to better serve our local customers,” said Rogerio Dos Santos, Vice President Europe, JLG. “By combining JLG’s innovation, engineering excellence and strategic customer focus with APS’s operational proximity and service capability, we are building a stronger platform for sustainable growth in this important market.”

The partnership also builds on a long-standing relationship with JLG, with APS already having represented Hinowa, part of JLG since 2023, for 20 years and, since early 2026, as an AUSA distributor, acquired by JLG in 2024). The expanded collaboration now includes the broader JLG and Power Tower portfolios.

“APS has demonstrated a deep understanding of the British access market and a strong commitment to customer satisfaction,” Dos Santos added. “Their proven track record with Hinowa made them a natural strategic partner as we refine our operating approach.”

Customer-centric evolution 

Dos Santos added that the new model, “allows each organization to focus on its core strengths. For customers, that means stronger support, faster response times and long-term value creation.”

According to Dos Santos, it reflects a tailored solution for the British market, tailored to its structure and strategic alignment. “Our strategy is not one-size-fits-all,” Dos Santos concluded. “We evaluate each market individually to ensure the right structure is in place to deliver the highest levels of customer satisfaction and operational excellence. This partnership with APS in Great Britain is a deliberate, market-specific decision, carefully structured to ensure business continuity, protect customer relationships and create long-term opportunities for the teams involved.”

APS Managing Director Andy Bray added, “We are delighted to extend our partnership with JLG. APS has enjoyed tremendous success with the Hinowa and AUSA brands, and this new agreement with JLG and Power Towers builds on longstanding collaboration and mutual success. It allows us to provide our customers with an even wider range of access solutions, backed by the trusted support, service, locally-based parts stock-holding and proven aftercare that APS is known for.”