North American rental industry expects new ‘normal’ in 2024

Jenny Lescohier Editor, Rental Briefing

15 November 2023

Equipment rental in North America is predicted to “normalize” going into 2024, according to Josh Nickell, vice president of equipment rental for the American Rental Association (ARA).

“Rental is going back to ‘normal,’ but normal means that strategy matters again - geography matters, fleet mix matters, customer type matters,” Nickell said. “In late 2020 to 2022, you just showed up with equipment and you made money.

Log in to continue reading

Log in for free access to this article and more, including:

  • Industry news and expert insight
  • Digital magazines and reports
  • Newsletters covering the topics that matter to you

    • If you haven’t completed your free registration yet, we’ll ask you for a few details before returning you to the article.

    Login
    STAY CONNECTED



    Access Briefing

    Receive the information you need when you need it through our world-leading magazines, newsletters and daily briefings.

    Sign up

    CONNECT WITH THE TEAM
    Euan Youdale Editor Tel: +44 (0)1892 786 214 E-mail: [email protected]
    Pete Balistrieri Brand Manager - ALH & SA Tel: +1 414 940 9897 E-mail: [email protected]
    Ollie Hodges Vice President, Sales - ALH & SA Tel: +44 (0)1892 786253 E-mail: [email protected]
    CONNECT WITH SOCIAL MEDIA