Philosophy of equipment rental 101: Can Plato still teach us a thing or two?

Equipment rental is a straightforward proposition: You own machines that people need and they pay you for the privilege of using them for a limited time. We all understand this, but what if that simple business model we’ve known has now, in reality, grown into something more complex? What will it take for us to really see it - and its potential - with open eyes?

This is a question posed by Ben Garner, vice president of Equipment Depot, a nationwide, independently operated material handling rental company. Garner gave a presentation titled, “Applying allegorical metaphysics to rental,” and if that doesn’t tell you something about how this man’s mind works, his next question will: How can the rental industry get over its collective “ontological shock” and see today’s reality for all of its potential?

Feel like you’re in Philosophy 101 again? That’s just how Garner wants it. It’s time to gain a new worldview for the future and stop resisting the developments that are rapidly and irrevocably changing the ways we do business.