Philosophy of equipment rental 101: Can Plato still teach us a thing or two?

Jenny Lescohier Editor, Rental Briefing

25 October 2023

Ben Garner, vice president of North American material handling renter Equipment Depot, likes to speak in terms of ancient philosophy as he urges old-school thinkers to embrace the benefits of technology

Equipment rental is a straightforward proposition: You own machines that people need and they pay you for the privilege of using them for a limited time. We all understand this, but what if that simple business model we’ve known has now, in reality, grown into something more complex? What will…

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