Point of Rental appoints new chief product officer

Point of Rental Software has appointed James Morley as its chief product officer (CPO), tasked with leading global product strategy and overseeing the evolution of its software platforms.

The software firm said his focus will include accelerating innovation in artificial intelligence, advanced analytics, automation and the modernization its products.

Morley joined Point of Rental in 2022 and developed a global product management organization of more than 25 staff and established a strategic, customer-driven approach to product development.

James Morley, Point of Rental. (Image: Point of Rental)

Before joining Point of Rental, Morley spent more than 13 years in the energy software industry, serving as vice president of product management and customer success at Quorum Software. Before that he was chief operating officer of WellEz, which Quorum acquired in 2017.

Wayne Harris, CEO of Point of Rental Software, said; “James understands that great product leadership means understanding our customers’ businesses, anticipating their future needs, and building solutions that fundamentally improve how they operate.

“He’s demonstrated the vision and leadership to help take Point of Rental to the next level.”

Morley said; “Rental businesses are facing increasing complexity, and technology should make their jobs easier, not harder.

“By combining the operational strength of our platforms with AI, analytics, and automation, we can help our customers continuously improve their performance. I’m excited to lead our talented product teams as we bring that vision to life.”