Point of Rental rebrands to highlift shift to ‘rental performance’

Murray Pollok Managing Editor, IRN & Director of Content, KHL

02 September 2026

Point of Rental Software has unveiled a new brand identity and logo to capture its shift from rental management software to what it calls a Rental Performance System (RPS).

The Fort Worth, Texas-based company said traditional rental software records what has happened - tracking fleets, recording transactions and running reports…

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