Rental company GSV on its digital journey

Belinda Smart

05 May 2021

Danish rental business GSV embarked on a digitalisation project two years ago. IRN’s Belinda Smart spoke to the company’s Digital Director Peter Fritzbøger about the process and its outcomes.

It turns out that Danish rental company GSV developed its customer App just at the right time. The fruit of a wider ‘digital overhaul’ begun two years ago, it clearly helped the company as it negotiated Covid-19 last year.

“Customers found it very useful not to have paperwork physically changing…

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