Rentease launches into access and material handling manufacturing

Indian rental specialist Rentease is expanding into equipment manufacturing and sales with the launch of a new brand and products at Bauma ConExpo India.

After almost ten years in the access equipment rental business, Rentease is entering new phase with the introduction of RE, a new brand covering equipment design, manufacturing, sales, parts supply and specialist distribution.

The RE Equipment Range. (Image: Rentease).

The new brand, built around the philosophy of ‘redefining the users’ equipment experience, will shows its new range of access and material handling equipment at the Navi Mumbai-based exhibition, 15–18 September.

The creation of RE is based on the experience Rentease has gained as an equipment rental company. The company says that operating and maintaining machines in the field provides a different perspective from that of a traditional manufacturer, giving it first-hand insight into what matters throughout a machine’s working life. This includes reliability and ease of operation, as well as serviceability, parts availability and total cost of ownership.

The first product families are RE-Lift, covering access and work at height, and RE-Move, focused on material handling and moving loads.

Meghraj Singh, chairman of Rentease, said, “We have spent almost 10 years renting access and material handling equipment and I have been working directly with customers in the construction and industrial sectors for 17 years. That gives us a different perspective when we develop equipment.

“We know what works in the field, what creates challenges for rental companies and users. Last but not least, we know what customers expect throughout the life of a machine. RE is about turning that experience into something bigger: simplicity, products and an ecosystem designed around the customer.”

Products will be developed around customer and application requirements and manufactured in collaboration with global manufacturing partners.

Products at Bauma ConExpo India

At Bauma ConExpo India, RE will showcase a growing portfolio including the RE17AJLi boom lift, RE30HY spider lift, RE08ES and RE12ES electric scissor lifts, REPT 20, 25 LI, Rept 1.5 and 2.0 LI battery-powered pallet trucks, alongside the RETM36 truck-mounted boom lift.

Meghraj Singh, chairman of Rentease, (Image: Rentease).

Following this, a range of vertical masts, double mast and narrow lifts from 11m to 16m working height, along with the ARC 200 to 600, MIG 400 and TIG 200 welding machines will be launched.

The company is also developing the RE-World ecosystem, connecting equipment, specialist distribution, rental expertise, after-sales support and digital apps. A digital platform is also under development as part of the strategy, creating new ways for customers to access RE equipment and services. In addition, RE plans to combine digital access with specialist partners rather than replace local expertise.

The show will also mark the beginning of the next phase of RE’s distribution strategy. The company is seeking dealers and specialist distribution partners in India, the Middle East, Africa and future international markets.

Rentease will continue its rental activities under the Rent Ease name, while RE will lead the group’s manufacturing, sales, distribution, product development and broader lifecycle-support activities.

“We believe customers want two things: simplicity and expertise. Our ambition is to connect the two. We are building something very different from a traditional equipment manufacturer or a traditional dealer model, and Bauma will be our first opportunity to explain how we intend to make that work,” added Singh.