Sinoboom appoints Middle East director

Sinoboom’s expanding activities in the Middle East are being enhanced by the appointment of a new Business Development Director in the region.

Alistair Palacioglu. (Photo: Sinoboom).

Alistair Palacioglu, who will start in the new position at the Sinoboom Middle East subsidiary on 1 July, was most recently at JCB Access as the company’s Regional Manager for Middle East and Turkey, and previous to that was head of global business development at Turkey-based ELS Lift. 

The appointment follows the recent opening of Sinoboom’s Middle East subsidiary, which was attended by the region’s leading rental companies.

“I’m delighted that Alistair can join us and bring his unrivalled experience to this post,” said Dawei He, Overseas Sales Director at parent company Hunan Sinoboom Intelligent Equipment.

“Alistair will head up our rapidly growing team of support and sales staff in the UAE and wider region.”

Palacioglu added that Sinoboom’s investment in staff and facilities at its new UAE-based subsidiary was a sign of its commitment to customers in the region. “I’m excited by the modern designs and high quality of the extensive Sinoboom range, particularly the large booms that are vital in this region.”

Sinoboom opens Middle East subsidiary Premises provides offices, stock, workshop and after sales service