Sinoboom Australia opens head office

Sinoboom Australia officially opens its Melbourne-based headquarters

The head office of Sinoboom Australia has been officially opened, following the subsidiary’s launch in October of last year.

Located in the Hallam area of Melbourne, the facility will provide customers across the country with machine sales and maintenance services, and has been stocked with a full range of parts, electric-drive scissor lifts and a selection of boom lifts.

Jason Rigby, sales director for Sinoboom Australia, said, “We are delighted to open our new facility, which will provide onsite support for customers, and is an ideal base for us to grow in our supply of access equipment across Australia.

“The design quality of Sinoboom scissors and boom lifts, featuring world-class components, will meet the Australian market’s needs and exceed many expectations.”

A subsidiary of China-based company Sinoboom Intelligent Equipment (SIE), Sinoboom Australia was established as part of the company’s growth strategy and is one of five global SIE subsidiaries. While the company has had a well-established European headquarters, its North America, Korea and Singapore, Australia businesses were all opened over the past 12 months.