Snorkel appoints Power-Lift as a German distributor

Snorkel has confirmed Power-Lift Deutschland GmbH as its distributor for North-West Germany.

Snorkel and Power-Lift have been working together informally for about a year and have now signed a formal distributorship agreement. Power-Lift Deutschland was formed in March 2011 after Wim van Beuzekom took over the assets of Power-Lift, which has operated out of Erkrath near Dusseldorf since 2003. Wim van Beuzekom is also the owner of the Beuzekom Group in the Netherlands, which includes Hoogwerker Centrum, an aerial lift company specialising in vehicle-mounted and spider lifts.

Enrique Garcia Delgado, Snorkel's regional sales manager for Europe, said, "Snorkel has worked closely with Power-Lift Deutschland for a year now, which has given us great confidence in the company's new structure and organisation.

"We see Power-Lift as a trustworthy partner to help develop our business in Germany, further strengthening our sales and service capabilities."

Power-Lift will work with Wim Jansink, Snorkel's district manager for Germany, to develop and grow sales. Snorkel's other partners in Germany include Josef Siegl GmbH, its distributor for the Bavarian region.

Over the past few months, Power-Lift Deutschland has invested in improvements to its service department, appointing a well-known German service partner to help provide sales and technical support. It has also expanded its sales team.

Wim van Beuzekom, chief executive officer of Power-Lift said, "Our main focus lies in delivering superb customer service, by optimising our product support and spare parts, in cooperation with our German Service Partners.

"With over 10 years experience in aerial work platforms, we have extensive product knowledge and truly understand the business. We are very confident to be able to offer our customers a great service in Germany and working with Snorkel we are extremely optimistic about the future."