Speedy launches major DIY campaign

Rental business Speedy has announced the launch of the ‘Make Every Job Easy’ campaign, a UK wide multi-million-pound marketing and advertising campaign that promotes the company’s range of tools and equipment for DIY projects, as well as its partnership with retailer B&Q.

Speedy is encouraging experienced DIYers to consider using tool hire to complete more complex projects (Photo: Speedy)

The campaign began in early April and is utilising social platforms, radio, digital outdoor media and other PR activity to target Speedy’s core customer base of traders and contractors as well as novices and ‘pro DIYers’, in a bid to encourage them to re-think their purchasing habits when it comes to tool hire.

As well as sponsoring Radio X sports news, ‘Make Every Job Easy’ is giving listeners of the Chris Moyles Breakfast Show the chance to win £3,000 cash towards home improvement and DIY projects. 

According to the company, ‘encouraging homeowners to hire provides a sense of flexibility for those looking to take on ambitious home improvement projects, without the pressure to invest or commit to specialist equipment.’

Russell Down, Chief Executive at Speedy, said: “As homeowners continue to invest into making their dream home a reality, home improvement activity is growing. This increase in activity represents an opportunity for Speedy to lead the hire market and effectively answer the ‘why hire?’ question for DIYers and small traders.

“Our multi-million-pound campaign demonstrates the benefits of hire in making it easier and quicker to complete home improvement works. We’re excited to launch this campaign which re-enforces our position as the market leading brand in UK tool hire, bringing to life the incredible potential that lies with tool hire for both trade and DIY customers”.

The campaign comprises new creative advertising and partnerships spanning across TV, radio, digital outdoor media, digital and social platforms, along with PR activity (Photo: Speedy)

Guy Maddock, Group Marketing Director at Speedy, said: “There is a huge opportunity for our business in the DIY market. We want to connect our brand with homeowners at a scale and level of integration that no other hire company has done before.

“We know that tool and equipment hire can make it simpler for people across the UK to DIY, from fitting bathrooms, sanding floors and stripping walls, to landscaping gardens and digging up drives.

“This multi-channel campaign is designed to empower novices and experts to make every job easy, with Speedy.”