Technology and service underpin Sinoboom Ready for Americas initiative

Sinoboom is launching a range of technologies at ConExpo under the theme of Ready for Americas.

They include the debut of the Sinoboom Dual-ETMSmart Technology designed to significantly improve energy efficiency and endurance, delivering up to 30% longer battery runtime, millisecond-level precise control, and ultimate safety and reliability.

The Collision Avoidance Radar System (CARS).

Secondly, the Collision Avoidance Radar System (CARS) for boom lifts has been presented and is designed to offer a high level of protection against collisions.

Then there is the updated 7in boom lift display screen which offers easy troubleshooting, comprehensive data on machine status, and enhanced security, and more.

Building on this, the Sinoboom booth is showcasing a wide range of new and upgraded access equipment, including telescopic and articulating boom lifts, slab and RT scissor lifts, and vertical mast lifts. A total of 12 units are on display.

Equipment on show 

Among them is the narrow AB320ERJN, AB430ERJN and AB490ERJN articulating boom lifts, designed for rental efficiency, the diesel-powered 5389RD RT scissor lift with a new engine and the all-electric 2732E All scissor lift, with zero hydraulic oil leakage.

Sinoboom’s TB26EJ Plus (TB860EJ Plus).

Then there is electric TB860EJ Plus Li telescopic boom lift, fitted with a high-end lithium battery and the versatile VM200EAL and ML270EJ vertical mast lifts enabled for use in warehousing and logistics scenarios. Additional models on display include the 3346E, 1930EN, TB460JPlus, and AB480J Plus.

Speaking at ConExpo where Sinoboom Group CEO, Susan Xu, said the company is determined to provide a comprehensive service to the Americas, underpinned by a robust supply source in its Mexican factory.

Sinoboom’s ML08EJ (ML270EJ).

“The Americas is a strategic priority for Sinoboom, and we are committed to building a stronger local presence with reliable supply, responsive service, and innovative products tailored to our customers’ needs.”

Director of Operations for the Americas Nicky Zhang said the Ready for Americas concept is based around Sinoboom’s strategic long-term commitment to the region and built on four core pillars: the anufacturing base in Mexico, operational since November 2025, a strong customer-focused philosophy rooted in Sinoboom’s privately owned structure, an enhanced operational experience supported by accessible training resources and streamlined warranty services, as well as a reliable local presence, with dedicated support teams and servive centres across the US, Canada, and Brazil.