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Uniquely Engineered Components launches

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27 April 2017

UE Components joystick.

UE Components joystick.

UK-based distributor of access platforms and specialist cranes Utility Equipment has launched a dedicated business, Uniquely Engineered Components.

The new entity will design, develop and sell the existing UE Components brand of joystick controllers, control boxes and battery chargers.

The move follows a successful first year for UE Components, said the company, which saw it enter the OEM arena as a joystick supplier for two established European access platform manufacturers, alongside the recruitment of three parts sales companies as local distributors.

The UE team will be at the APEX exhibition in Amsterdam meeting prospective distributors and would like to hear from interested parties.

“Restructuring ensures UE Components can dedicate investment and engineering resource to new product development, stockholding and, critically, the expansion of the distributor network with several territories still available,” said Scott McCall, managing director, “It also allows the Utility Equipment Parts team to focus on product support and parts supply for the UK market across the brands we represent, including UE Components.”

UE Components has positioned in both the OE and replacement parts markets. “Operating in both sectors gives direct communication with service engineers to understand product issues in the field, with the opportunity to translate this information via product development back to design engineers at the equipment manufacturer” commented Mr McCall.

This double pronged approach also ensures that replacement parts are developed to solve issues with the OE component, rather than as a lower cost alternative. “Aftermarket parts supply is frequently debated across many industries, sadly some replacement parts are nothing more than low cost copies,which gives the sector a bad name. Frustrating those that have worked hard to design and manufacture a quality machine, to then see it fitted with inferior parts, and frustrating owners who have made significant investment in their equipment to see it fail due to low cost parts.”

 

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