Up Rent to distribute Palazzani lifts in Croatia

Palazzani Industrie has appointed Up Rent as its exclusive dealer for Croatia, with the aim of strengthening its presence in the region.

With over 26 years of experience in the rental and sales of aerial platforms, Up Rent has developed strong expertise in machine management and maintenance.

The TZJ 180 Petrol at Up Rent headquarters. (Image: Palazzani).

Its presence across the territory is supported by a newly built headquarters in Zagreb, covering more than 5,000sqm, alongside an operational branch in Split of 1,500sqm, providing comprehensive national coverage.

With a team of 22 and a fleet of approximately 450 machines, Up Rent will guide Palazzani customers through the entire process, from technical consulting to after-sales service.

The company is ISO certified and uses 100% renewable energy. Up Rent’s business is also supported by the C2R (Click 2 Rent Software) system, an advanced platform for integrated rental management.

Croatia potential 

Sinisa Ðurđevic, CEO of Up Rent, said, “Our analyses confirm the growth potential of the market and the sustainability of targeted investments aimed at expanding our rental fleet and developing our sales activities. In this context, partnering with high-level manufacturers is essential: Palazzani Industrie represents a strategic choice and the ideal partner to support this growth.”

The Up Rent team. (Image: Palazzani).

The partnership has already taken shape with the first delivery from Palazzani of a TZJ 180 petrol-powered spider lift, which will be deployed for both rental operations and on-site demonstrations across the Croatian market.

Croatia represents a fast-growing market, with increasing demand for working at height solutions, both in construction and in industrial and urban maintenance. “Entering the Croatian market with such a structured partner represents an important step for us,” said Claudio Teoldi, Export Sales Director of Palazzani Industrie.

“This is not just about expanding our sales network, but about building strong and long-lasting relationships that can generate value over time and effectively meet the needs of Croatian customers.”