Built to Go Beyond: Innovation That Solves Jobsite Challenges

In elevated work, jobsite challenges have long been accepted as inevitable. Operators are forced to choose between capacity and compact size, or between reach and maneuverability. On many jobsites, pushing one metric means compromising another.

That mindset, however, is shifting.

As jobsite demands increase, contractors and rental companies are seeking equipment that adapts to multiple needs without adding complexity or expanding the fleet. New thinking in boom lift design is proving that innovation can eliminate jobsite challenges rather than simply manage them.

Designed for the demands of working at heights

MEC is leading this shift with the MAX Series boom lifts, engineered for height, reach, and precise positioning. Just as importantly, these boom lifts deliver the rugged durability crews rely on to navigate structural obstacles and work confidently within complex builds. From infrastructure projects to exterior finishing, the MAX Series is designed to keep operators productive and secure in the most demanding conditions.

“Innovation in our industry isn’t about adding more—it’s about rethinking what’s possible,” said David Baxter, Vice President, Marketing & Product Management. “When you can give operators greater reach, stable positioning, and simpler controls in the same machine, that’s when you’ve truly moved the needle.”

Innovation in action 

MAX boom lifts combine practical versatility with dependable performance. Features such as multi-directional jibs, proportional controls, and a solid platform give operators the smooth, deliberate movement they need at height. Safety systems like load and tilt sensing are built in to reinforce confidence, while intuitive layouts remove unnecessary steps and keep crews focused on the work. The result is a lift that offers full-featured safety and reliability job after job.

Versatility, simplified

Adaptability is another hallmark of the MAX Series. Whether navigating tight access points or working on high-reach projects, these machines reduce repositioning and support heavier loads, allowing teams to maintain efficiency where traditional designs often fall short. For rental companies and contractors alike, that translates into a solution that works across multiple applications while minimizing downtime and complexity.

“Everything we’ve built into our boom lifts reflects the feedback we hear from the field,” continued David Baxter. “We’re not chasing features—we’re solving problems. That’s the foundation of our innovation.”

As elevated work continues to evolve, boom lift design is advancing beyond compromise. With the MAX Series, MEC is proving that innovative engineering can deliver the reach, durability, and versatility that today’s jobsites demand.