All aaron birnbaum Articles

Herc upgrades guidance as mega-projects exceed expectations
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US rental company is third in recent weeks to upgrade annual outlook as major projects fuel growth
Herc Rentals confirms CEO succession plan
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Larry Silber, CEO of Herc Rentals since 2015, will become executive chairman on 1 January 2027, to be succeeded as CEO by Aaron Birnbaum.
Herc promotes COO to president
Promotion of veteran Herc executive is part of the company’s leadership succession plan
Herc to moderate spending after strong 2024
2025 market ‘lacks clarity’ says CEO Silber
Herc acquires access equipment specialist
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Deal will add thousands of aerials to Herc’s fleet alongside four new locations