Responsive Image Banner

Brooks Tractor named Merlo dealer

Premium Content

Brooks Tractor, with seven locations in Wisconsin and services in the upper peninsula of Michigan, has joined the Merlo dealership network. Brooks will carry the entire line of Merlo telehandlers

From left to right: Austin Bailey, Lewis Brooks and Truie Brobston.

“Brooks Tractor is always looking for ways to diversify its fleet and add value to the customer experience,” said Truie Brobston, Brooks’ sales manager.

“If we can be their one stop shop, it helps us market the rest of our lineup.  We were impressed with the technology the Merlo line has to offer and the overall fit and finish of their product.

“Our hope is that by partnering with AMS (distributor of Merlo for USA) and Merlo we can continue to serve our customers for all their equipment needs.

“Overall, this partnership should help us to grow while helping our customers do the same.”

Brooks has been in business for 75 years.

“We are excited to partner with Brooks Tractor,” said Austin Bailey, AMS-Merlo sales manager. “The level of service that Brooks Tractor provides to their customers, along with their knowledgeable sales team, is what we look for when approaching new dealers. We are looking forward to further growing the Merlo brand with Brooks.”

STAY CONNECTED


Receive the information you need when you need it through our world-leading magazines, newsletters and daily briefings.

Sign up

Loxam hit by soft market, but meets expectations
Q2 revenues down 6.5%, although impacted by 2024 Olympics comparison period
Why is LiuGong Access betting on new telehandler range for growth?
Telehandlers have never truly taken hold in China - at least, not yet.
New safety and productivity accessories from Genie
Set of three accessories at shows throughout third quarter 
CONNECT WITH THE TEAM
Euan Youdale Editor Tel: +44 (0)1892 786 214 E-mail: [email protected]
Lindsey Anderson Editor Tel: +1 312 929 4409 E-mail: [email protected]
Pete Balistrieri Brand Manager - ALH & SA Tel: +1 414 940 9897 E-mail: [email protected]
Ollie Hodges Vice President, Sales - ALH & SA Tel: +44 (0)1892 786253 E-mail: [email protected]
CONNECT WITH SOCIAL MEDIA

Big Names in Attendance

Join Manitou, Skyjack, WIKA Mobile Control, Harrison Hydra-Gen, MEC Aerial Work Platforms, Noblelift, Bronto Skylift at the Working at Height Conference & Awards on October 15-16.

They’ll be joined by leading voices:

🎤 Norty Turner (Sunstate Equipment)
🎤 Nicole McGregor (Ducker Carlisle)
🎤 Chastity Williams-Lasley (JCB)

See full program