Cooper Equipment Rentals grows footprint in Alberta

Cooper Equipment Rentals Limited has acquired 100 percent of the shares of Action Equipment Rentals Inc.

Alberta-based Action Equipment Rentals Inc. was formed in 1991 by Reginald Bloomfield and his father Ray Bloomfield in Sundre, Alberta to serve the Central Alberta Market. The company opened a second location in Red Deer about a year later. In 2015, Action consolidated operations in Red Deer, and under the leadership of General Manager Gabriel Castella-Chin embarked on an ambitious plan to renew their rental fleet and grow their market share. 

Over the past 14 years, Cooper has grown its footprint from two locations to more than 70. (Full story here.

“Joining a Canadian-owned company with an excellent reputation was important in our decision to join the Cooper family,” said Castella-Chin. “We are looking forward to continuing to serve Central Alberta with the benefits and resources that allow us to expand our presence and continually improve our already excellent service.”

Lee Briscoe, Cooper’s regional manager, added, “Action’s prime location and facility in Red Deer intensifies our coverage in the important Alberta market, and their strong presence in Alberta enhances our ability to serve customers better in Western Canada.”

Action joins the Cooper family as the Red Deer branch and will continue to be led by Gabriel Castella-Chin, supported by a team of experienced, loyal, and dedicated Action employees.

“I was once told that if you build it, they will come. That was our charge for Action Rentals from the start, and this is the next natural step going forward. Cooper will take what we built and continue to build so they will come. And if we treat them right, they will stay,” said Reginald Bloomfield, founder, Action.

Dough Dougherty, CEO of Cooper Equipment Rentals, added, “Action has built a fine business with a reputation for quality and integrity in the construction equipment industry, and we are proud to welcome them into the Cooper family as we continue to grow our Company across Canada.”


Receive the information you need when you need it through our world-leading magazines, newsletters and daily briefings.

Sign up

Euan Youdale Editor Tel: +44 (0)1892 786 214 E-mail: [email protected]
Lindsey Anderson Editor Tel: +1 312 929 4409 E-mail: [email protected]
Tony Radke Sales Manager Tel: +1 480 478 6302 E-mail: [email protected]
Ollie Hodges Sales Manager Tel: +44 (0)1892 786253 E-mail: [email protected]