Haulotte announces new GM for Scandinavia

Haulotte has announced the appointment of Anders Werneskog as its new General Manager in Scandinavia.

Anders Werneskog, General Manager of Haulotte Scandinavia. (Image: Haulotte).

Werneskog begins his role at Haulotte Scandinavia on 1 September, succeeding Guillaume Van Hoeck, who has been promoted to Managing Director Europe.

Based near Göteborg airport, Haulotte Scandinavia has been serving the Nordic and Baltic markets for more than 20 years, providing customers with direct manufacturer support. “This enduring presence demonstrates Haulotte’s long-term commitment to being a reliable partner for its customers, regardless of market fluctuations or economic cycles,” said Haulotte. 

With over two decades of experience in the equipment and rental industry, Werneskog brings proven leadership and a strong track record of building lasting, trust-based customer relationships, said the company. Most recently, he served as Country Manager at Versalift Sweden AB, where he successfully established and grew the company into a recognized partner in the Swedish market. Earlier in his career, Werneskog held key roles at Cramo (now owned by Boels), overseeing used equipment sales across Sweden, Norway, and Finland, and at Smartlift A/S, where he expanded operations across Scandinavia.

“I am honored to take on this new role and continue strengthening Haulotte’s position across Scandinavia. My focus will be on listening closely to our customers, supporting their daily challenges, and making sure Haulotte delivers the innovative and sustainable solutions they need to succeed,” said Werneskog.

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