IPAF webinar to focus on electrification

The International Powered Access Federation (IPAF) will hold its latest webinar later this month, to discuss the subject of electrification in the access industry.

The webinar, which will take place 19 January 2022, at 12:00 UK time, is entitled Electrification - Why Old Habits Die Hard, will discuss the obstacles that prevent progress in this area. This includes issues with infrastructure, resistance-culture, perceived cost, and awareness of machine capability and how the industry can overcome the challenges and find where the opportunity lies.

“We all know we should be contributing to a greener world. Pressure to do so is growing exponentially in our macro environment - from legislators, regulators and a turning up of the volume in a changing political arena,” said IPAF.

“This shapes our micro-environment and, ultimately, our decision making when it comes to investment choices. Most of us are mindful of adhering to our company’s environmental policy and taking corporate responsibility to support a cleaner planet and a more sustainable future. One step in the right direction is sure to choose electric machines over diesel-fuelled models; it figures. So why aren’t more companies selecting the power of the battery? At an individual level, we may listen to our consciences, but do we actually only hear the voice of the bottom line of today’s budget sheet?

Register here for the webinar 

The speakers:

Rémi Heidelberger, Group Product Marketing Manager (Haulotte Group)

Philippe Witte, Group Fleet Manager (Riwal)

Jacco de Kluijver, VP Sales & Marketing EMEAR (Terex Aerial Work Platforms) 

The webinar will be broadcast via Zoom and will be in English. It will be recorded and available on the IPAF YouTube channel afterwards, with translated subtitles.


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