New business manager at Merlo America

Jerry Donahue has joined Merlo America as its new territory business manager.

Donahue will oversee the Northeast and Mid-Atlantic territory, spanning Maryland to Maine, including Long Island, New York, and Pennsylvania.

Jerry Donahue, Merlo America’s new territory business manager. (Image: Merlo).

He brings a wealth of experience to the role, having begun his career in manufacturing as a tool and mold maker before transitioning to capital equipment sales, handling numerous high-profit projects.

His career has taken him around the globe, working across North America, Australia, Europe, and the Middle East, developing dealer networks and strengthening customer relationships along the way.

“I was drawn to Merlo America because of the people, the equipment, and the forward-thinking approach,” Donahue said. “It’s clear that here, marketing and sales go hand-in-hand, and it’s exciting to help dealers and customers understand the versatility and technology of our machines firsthand.”

Expanding dealerships 

Donahue’s role includes developing new dealer partnerships, supporting existing dealers, and demonstrating Merlo’s broad product lineup across construction, agriculture, and forestry sectors.

Jerry Donahue (centre).

He said, “Fast support and being present are key. Whether it’s at a show, on a customer site, or visiting a dealer, it’s about building trust and giving people confidence. Having been in their position myself, I understand what matters most to dealers and customers, and I’m committed to delivering the level of service and support they expect.” 

Cole Renken, general manager at Merlo America, added, “Jerry’s experience and approach really stand out. He understands the importance of being present with dealers and customers, listening to their needs, and supporting them in a practical, hands-on way. We’re excited to have him on the team as we continue building momentum and strengthening relationships across the Northeast and beyond.”