New colour scheme for Sinoboom products

Sinoboom’s renewed Red Flame Rebourn identity. (Image: Sinoboom).

Sinoboom has launched a new two-colour paint scheme.

Dubbed the Red Flame Reborn, the new colours, which will be introduced across the manufacturer’s global range, were presented for the first time on its booth at the CICEE exhibition in Changsha, China, today.

The paint scheme incorporates Star Flame Red (RAL 2002) and Star Shield Green (RAL 6012) as its core colours.  Star Flame Red is an upgraded version of the classic red from the early days of the company, which it said symbolizes passion for innovation. It is sealed with automotive-grade coating technology for enhanced glossiness. Star Shield Green represents industrial safety, and its contrast to Star Flame Red is designed to enhance the identity of Sinoboom equipment in the marketplace. 

“This is not only a colour renewal, but also an embodiment of our brand values and a tangible presentation of the customer-centric concept.” Susan Xu, general manager of Sinoboom, explained at the presentation.

Sinoboom’s dual-colour scheme, with additional colour flash for power options. (Image: Sinoboom).

“Red symbolizes our original aspiration and heritage, while green defines innovation and the future. The fusion of the two colours reflects Sinoboom’s brand philosophy of staying true to our roots while daring to break through. It also highlights our unwavering commitment to our customers, leadership, and responsibility in driving industry development.”

Electric, hybrid and diesel machines each have an additional colour flash, to set them apart from each other and improve efficiency in fleet management. The power types are labelled Electric Green, Diesel Yellow, and Hybrid Blue.

Coating technology

Sinoboom’s new coating adopts high-end international automotive-grade anti-corrosion technology, significantly extending edge protection. The process ensures the equipment retains its gloss and colour even under extreme thermal conditions.

The launch at CICEE. (Image: Sinoboom).

Additionally, the low surface tension minimizes stain adhesion, making cleaning easier and more efficient.

The coating process effectively forms a lightweight armor. says the company and undergoes strict quality control throughout. The raw material undergoes extended aging and salt spray testing, along with numerous quality checks covering colour consistency, adhesion and hardness. 

Expanding on the new era of colour, Sinoboom added, “With its bold vision, the company strives to lead industry development through outstanding products and services, creating greater value for its global customers as it steadily moves towards becoming a global leader in intelligent equipment manufacturing.”

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