New president named at MEC

MEC has promoted Brian MacFarland to the position of President. 

David White, who has served as MEC’s President since 2007 will work in an advisory capacity being named CEO and Vice Chairman of the Board.

Brian MacFarland, MEC’s new president. (Image: MEC).

MacFarland joined MEC in 2020 as vice president of parts and service and has served as MEC’s Executive Vice President since February 2025. Before joining MEC, MacFarland served as General Manager and President at Equipment Parts Wholesale (EPW), where he led the company through its sale to TVH.

His career in the aerial lift industry began in 1995 with UpRight, where he gained progressive responsibilities in parts and service over seven years. MacFarland is also a US Marine Corps veteran.

The news follows news earlier this month that Pat Witte, VP of International Sales & Business Development, is retiring after nine years with the company, with Laurent Montenay taking over the position.

Instrumental leadership 

Concerning MacFarland’s promotion, White said, “Brian has been instrumental to our leadership team through our tremendous growth and the time is right for this transition. He has the leadership, vision, relationships, industry experience and operational knowledge to take MEC to even greater heights as a mainstream supplier of booms, scissors and mast lifts. It has been an honor to serve as MEC’s President and look forward to supporting MEC in an advisory capacity.”

MacFarland added that he was honored to be appointed as MEC’s next President. “The company is extremely thankful to David White for his leadership, strength and resilience to fuel MEC’s growth.

“David’s time will be best remembered for establishing MEC as a high-quality, niche provider while building a foundation for MEC to become more mainstream, having greater industry influence and significance. I appreciate that David will remain close to the business in an advisory capacity – his knowledge of the industry and the products is invaluable.”