PartnerLift and IPAF target German signage sector

PartnerLift and IPAF has attended Germany’s LWD advertising industry conference with the specific aim of showing the advantages of using access equipment for illuminated signage.

The 2026 LWD Annual Conference and trade fair in Dinkelsbühl is one of the most important meeting places for the illuminated advertising industry in Germany. Numerous exhibitors presented innovative products, modern technologies, and new solutions, with the strong turnout demonstrating the relevance of the event.

Attendees at LWD experience the advantages of a 100m truck mount for signage. (Imaghe: Partnerlift).

“This was the ideal opportunity to showcase the importance of modern access equipment in the field of illuminated advertising – particularly in the installation, maintenance, and servicing of advertising systems,” said PartnerLift – a cooperative of rental companies operating in Germany and Austria.

Apart from IPAF, PartnerLift was also joined by Felix Wörle, the Managing Director of rental company Wörle, who demonstrated a 100m working height Ruthmann truck mount at the event.

“While IPAF is a globally active organisation for safety and training in the field of access equipment, the family-run company Wörle contributes its many years of experience as a regional PartnerLift member,” said PartnerLift.

“High-performance machines are crucial for efficiency, safety, and precision. The solution generated considerable interest among the trade visitors and led to numerous in-depth discussions.”

In addition to showcasing cutting-edge technology, the focus was on networking, and PartnerLift was able to showcase its strength as a nationwide network of regional rental companies, offering customized solutions, rapid response times, and a commitment to high quality.

“The event clearly demonstrated that topics such as digitalization, energy efficiency, and sustainable solutions are gaining increasing importance in the illuminated advertising sector,” added PartnerLift. “We see great opportunities here to further develop innovative approaches together and actively shape the industry.”