Pedro Torres to join Alayan Rentals

Vincent Albasini (left) and Pedro Torres (right). Photo: Alayan Rentals

Former Riwal CEO Pedro Torres is to join Alayan Rentals, the rental division of Tesya Group, to head up its Alayan Rentals Iberia Business Unit.

Torres, a veteran of the industry with more than 30 years experience, was CEO of Spain-based Riwal for six years, before standing down in 2024 following its acquisition by Boels.

Before that, he worked at Nacanco, where he served as CEO Spain and Group CEO. Later, he led Hune Rental as managing director.

In his new role, which commences on June 1 2025, he will be responsible for strengthening Alayan’s presence and development strategies in the Iberian Peninsula.

The company said his “deep industry knowledge and solid experience in managing operations on an international scale” will “make a significant contribution to enhancing the competitiveness of Alayan Rentals Iberia.”

It added that his experience in multinational contexts will allow the implementation of best practices, the optimisation of operations, and the development of new business opportunities.

Alayan said, “His appointment is part of a structured growth plan, aimed at consolidating the company’s position in the rental market and developing innovative strategies to address the sector’s evolving dynamics.

“This appointment represents a key strategic lever for Alayan’s expansion process, ensuring expert leadership and a performance- and sustainability-driven vision.”

Alayan itself has undergone a significant amount of change in the last year. In February it rebranded companies within its rental division, comprising of Italian business CGTE, Spanish business Finanzauto Rental and Portuguese business Emerent.

The move aims to allow the company to consolidate its rental activities and strengthen brand recognition across the board.

Speaking to IRN after the rebrand, CEO Vincent Albasini said the company wants to position itself as a “multi specialist” that provides fully integrated solutions to its customers based on the application.

With that, it expects to invest €100 million in renewing and growing its fleet this year. It will also add seven or eight new locations across Italy, Spain and Portugal in 2025, bringing the total number of Alayan branches to 58 overall.

The company also has plans to expand geographically, with one area of interest the Balkans, where Tesya already operates a Caterpillar dealership based in Slovenia that offers heavy equipment rentals.