RE expands Indian distribution with two partnerships

RE, the equipment manufacturing and commercial brand introduced by Rentease, is expanding its specialist distribution network in India through new partnerships with Leopard Equipments and Engineers and Meghdoot Logistics & Infra.

The two agreements follow Rentease’s launch last week of RE-Lift, covering access and work at height, and RE-Move, focused on marerial handling. They represent a combined opening order of 152 machines. Leopard will distribute RE equipment in Pune and Chhatrapati Sambhajinagar, Maharashtra, beginning with 101 machines valued at approximately US$1.5 million. It has also committed approximately US$1 million in additional RE inventory.

Leopard Equipments and Engineers becomes one of RE’s first distributors. (Image: RE).

Leopard’s order includes RE-Lift scissor lifts with working heights from 8 to 16 metres, electric booms from 17 to 29 metres, 25- and 30-metre spider lifts, and truck-mounted booms with working heights of 36, 45 and 60 metres.

Meghdoot will represent RE-Lift and RE-Move in Thane, with an opening order for 51 units comprising scissor lifts from 8 to 16 metres, wheeled and tracked booms from 17 to 29 metres, truck-mounted booms from 23 to 36 metres, and pallet trucks up to 3 tonnes.

Both partnerships also include plans for new RE Experience World Centres, with Meghdoot’s centre planned for Bhiwandi in the Mumbai Metropolitan Region, and Leopard’s centres planned for Pune and Chhatrapati Sambhajinagar.

The centres are intended to be more than conventional equipment showrooms. RE describes the concept as an integrated equipment experience and solutions environment where customers can explore and physically experience machines, understand different applications and technologies, and discuss equipment solutions with specialist teams. The centres are intended to bring products, applications, technical expertise and customer support together in one location.

The facilities will form part of RE’s wider ecosystem, which combines equipment sales and distribution with rental, lifecycle support and digital services.

Manufacturing and rental ecosystem 

“The question should not be whether rental is better than ownership. The question is what makes sense for that customer and that application,” said Meghraj Singh, Chairman, Rentease Limited. “When a customer needs flexibility, rental can be the right answer. When equipment performs a repetitive task and needs to be available every day, ownership may be the better answer.”

RE signs new distribution deal with Rahul Purohit from Meghdoot Logistics & Infra. (Image: RE).

The partnerships form part of RE’s distribution strategy, which is based on specialist dealers rather than a single standard network. RE plans to work with partners according to their local market knowledge, applications expertise, customer relationships and technical capabilities.

“For us, this is much more than an order for 51 units or a new business vertical. It is the beginning of a long-term partnership with RE and an opportunity to create a different equipment experience for customers in India. With 32 units already delivered and our first RE Experience World Centre planned for Bhiwandi, we are already turning that ambition into reality,” said Rahul Purohit, director, Meghdoot Logistics & Infra.

Leopard, established in 2007, has supplied more than 2,500 pieces of equipment, while Meghdoot has a business legacy dating to 1989 and was incorporated in 2007. Both companies operate in equipment rental and support construction and industrial customers.

RE’s current portfolio includes RE-Lift for access and work-at-height equipment and RE-Move for material handling, with further product families planned.

The company is due to present its new brand, products and distribution strategy at Bauma CONEXPO INDIA, September 15–18 in Mumbai, Booth A40.

One of the first mast lifts from Re-Lift’s equipment range. (Image: Re)