Sinoboom and Pinnacle Platforms end partnership

Sinoboom and UK distributor Pinnacle Platforms have announced the termination of their distribution partnership.

In a joint statement the companies said the decision has been reached amicably and by mutual agreement, demonstrating the positive and cooperative relationship between both companies.

As part of the transition, all staff previously involved in the distribution partnership have been transferred to the manufacturer’s subsidiary Sinoboom UK, ensuring continued support and service for customers. Tim White, Managing Director of Pinnacle Platforms, will also maintain a consultancy role with Sinoboom UK, offering his expertise and industry insights.

John Chandler, UK General Manager of Sinoboom, said he was grateful for Pinnacle’s contribution to this point. “We sincerely thank Pinnacle Platforms for their dedication, professionalism, and hard work over the past five years. Their efforts in growing our brand, boosting sales, and embodying our values have been invaluable. We look forward to building on these achievements moving forward, and enhance our support to UK market and customers.”

Both companies said they anticipated continued success in their respective paths. Tim White commented: “As Pinnacle celebrates nearly five successful years working with Sinoboom, we reflect on the remarkable growth in our product range and mutual progress achieved during this time. We appreciate Sinoboom’s ongoing support and the smooth integration of Pinnacle staff into Sinoboom UK.”

He added: “For our existing customers, the high level support for Sinoboom products won’t change. You’ll continue working with the same trusted team, now under the Sinoboom UK name - with access to a larger stock of equipment and expanded resources. We are proud of what we’ve accomplished and see this transition as a natural next step. I’m excited for what the future holds for Sinoboom UK.”