Sinoboom targets North Africa with new distribution deal

Sinoboom has signed a distribution agreement for Morocco with long established company Forges De Bazas.

The partnership grants Forges De Bazas full exclusive dealership rights for the Kingdom of Morocco, underpinned by a multi-million-dollar investment and a long-term market development strategy, said Sinoboom.

Kaanane Achraf, Managing Director Forges De Bazas (left); and Dawei He, Executive Assistant to Sinoboom CEO.(Image: Sinoboom).

The agreement includes a comprehensive growth plan covering new, used, and refurbished equipment sales, as well as service, technical support, and after-market solutions, all tailored specifically to the rapidly evolving North African market, with Morocco at its core.

Founded in 1950, Forges De Bazas operates facilities and five service centres across the Kingdom of Morocco, supported by more than 100 factory-trained technicians and over 30 fully equipped service vehicles.

“This infrastructure positions us perfectly to support Sinoboom’s rapidly growing customer base and reinforce our commitment to uptime, reliability, and customer success,” said Mohamed Elsayed, Sinoboom’s Regional Distribution Manager.

Commenting on the announcement, Alistair Palacioglu, Vice President & General Manager of Sinoboom MEA, noted that following the successful use of Sinoboom equipment during the African Cup, alongside extensive stadium modernization projects, airport expansions, and large-scale energy and hydropower developments, Sinoboom has strategically positioned itself with a partner of the highest pedigree.

“Selecting the right partner was essential to our long-term vision for Morocco,” Palacioglu said. “Forges De Bazas brings an exceptional legacy, deep market knowledge, and the operational strength required to support our customers at the highest level.”