Genie signs deal with new Germany parts supplier

Genie has appointed Trex Parts as its new parts provider in Germany.

Based in Sittensen, the company provides parts in the forklift and industrial trucks sector, including a user-friendly online platform to supply independent workshops and service technicians.

Christopher Klose, Director Product Management & Purchase, Trex Parts. (middle), with the Genie Team. (Image: Terex).

With its new distributor agreement with Genie, Trex Parts said it is positioned to provide parts to a new, expanded customer group. Customers can quickly search and find required parts, which are easily available. 

According to the company nothing will change for existing Genie parts customers in the market. They can continue to order as usual from Genie dealers or directly from Genie’s online platform.

However, the new partnership will appeal to new B2B customers with a high parts demand that do not have direct access to Genie spare parts. With most of the Genie fast moving items in stock, Trex.Parts is able to ship them directly from its own warehouse quckly. 

“We are delighted to have found not only a professional partner in Genie, but also a perfect addition to our product range. This co-operation marks our entry into the aerial work platform industry,” said Christoph Böttcher, Managing Director of Trex Parts.

“We also share the same values that have fueled our respective successes. With this partnership, we can both capitalize on synergies that will significantly benefit customers – a market that deserves only the best products and spare parts.”

Dominique Luijckx, Genie Parts and Support Director for EMEA, said the company wanted to focus on customer experience and improve the route to market with this new target group of customers servicing or owning one or two Genie lifts.

“This step is an addition to the offerings of dealers in the region, and our Genie parts business itself. It opens the doors to a fully new target group not serviced so far.”

“The location of our new Authorised Parts Provider (APP) in the northwest of Germany is strategic to receive the most common parts the next day, and their commitment to quality makes them an excellent fit for Genie.”

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